£43.20
This limited edition BADgal BANG! Mascara in Wild Plum delivers intense volume without added weight. It is designed for dramatic, buildable lash looks suitable for any occasion.
- Provides significant volumising effect for high impact lashes.
- Formulated to be longwearing and water-resistant for durability.
- Features a smudge-proof and flake-free formula throughout wear.
- The intensity is buildable, allowing customisation of volume.
- Available in the special, deep Wild Plum shade for a twist on classic black.
Achieve dramatic, weightless volume with this intense volumising mascara.
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xProduct details
Limited Edition BADgal BANG! Volumising Mascara - Wild Plum
BIGGER, BADDER volumising mascara
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Volumising
Longwearing
Water-resistant
Smudge-proof
Flake-free
Buildable
TELL ME MORE
You don’t have to be in your villain era to embrace BADgal beauty. (But if you were, we’d totally support you...). Besides, who doesn’t love a little drama? An intense lash that’s all volume, no weight? Oh, yeah. With BADgal BANG! volumising mascara, every swipe lays on 360° fullness that lasts 36 hours* without smudging. So if you wanna be a little bad, we’re good with that.
*Instrumental test on 21 participants
TRIED & TESTED
• 36-hour* FULL-BLAST volume
• 90% saw dramatic volume**
• 94% said it instantly lifted their lashes**
• 92% said it lengthened their lashes**
*Instrumental test on 21 participants
**Self-evaluation by 102 participants after 1 week
WHAT’S IN IT
• Gravity-Defying Formula contains lightweight aero-particles
• ProVitamin B5 known to fuel thickness & strength
THE GOOD STUFF
• 360° reach: The custom Slimpact! brush reaches root-to-tip and corner-to-corner.
• Lightweight aero-particles: Derived from space technology (no, seriously), this won’t weigh down lashes.
• Buildable volume: Each coat goes on smoothly, so you can layer away for bigger, BADDER impact.
DID YA KNOW
One BADgal BANG! mascara is sold every 9 seconds.***
*** Source: Benefit Cosmetics, based on units sold globally of BADgal BANG! And BADgal BANG! Waterproof mascara products, January 2023 – December 2024
