

L'Oréal Paris Preference in Refined Brown 4013 delivers high-impact, luminous colour that resists fading over an extended period. This expert formula maintains rich depth and lustre, ensuring sophisticated results between your colouring sessions. It offers dependable, long-lasting colour performance suitable for home application.
Select this premium permanent hair dye system for consistent, high-quality colour refreshment.
Read MoreL'Oreal Preference Infinia 4.01 Paris Natural Dark Brown Hair Dye
Up to 8 weeks of fade-defying colour
Lustrous day-1 colour and shine
Ultra-intense
Preference, an expert in fade-defying colour, now includes for the first time an additional Colour Extender. It revives the look of day 1 colour & shine for show-stopping gorgeous colour.
Glamorous, fade-defiant colour with up to 100% grey coverage.